Facebook Ads Helped Mark Gain 50% More Home Sellers

Mark, an experienced real estate agent from Miami, has always focused on providing top-

quality service and building strong client relationships. However, in such a competitive

market, relying solely on referrals was not enough to consistently attract new sellers. He knew

he needed to expand his marketing efforts but lacked a clear strategy.

That’s when he reached out to us for help in finding a way to connect with homeowners

considering selling their properties.

Our Approach: Facebook Ad Campaigns Targeting Home Sellers

To help Mark effectively reach potential clients, we developed a comprehensive Facebook

advertising strategy.

✅ Precise Targeting of Homeowners

Using Facebook’s targeting tools, we identified groups of users who had shown interest in

selling their homes—for example, those browsing real estate websites or searching for home-

selling tips.

✅ Lead Generation Campaign

We launched Facebook Lead Ads, allowing users to easily submit their contact details to

receive a free home valuation or a market trend report.

✅ Retargeting Engaged Users

We reached out to visitors who had previously browsed Mark’s website but hadn’t taken

action. Retargeting reminded them of his services and increased conversion rates.

✅ Testing Different Ad Formats

We created multiple versions of the campaign, from graphics showcasing Mark’s successful

transactions to short videos explaining how to prepare a home for sale.

✅ Campaign and Budget Optimization

We continuously monitored ad performance, analyzing results and dynamically adjusting the

budget to focus on the most effective campaigns.

Results: Facebook Ads Increased Mark’s Client Base by 50%

Within 90 days of launching the campaign, Mark achieved impressive results:

✅ 50% more home sellers – The ads reached homeowners planning to sell their properties.

✅ 35% increase in website traffic – More people visited his site to learn about his services.

✅ Higher engagement on social media – Mark’s posts generated more interactions and

shares.

Key Takeaways

Mark’s story demonstrates how Facebook ads can help real estate agents effectively connect

with home sellers. Through precise targeting and a well-planned strategy, he was able to

increase his client base and stand out from the competition.

Want to achieve similar results? Contact us, and we’ll help you create a high-performing

Facebook ad campaign!