How Facebook Ads Helped a Real Estate Agent Increase Sales by 30%

Emily, our client, is an experienced real estate agent from Austin, Texas. Despite her

dedication and expertise, she struggled to grow her business. She relied mainly on referrals

and traditional marketing methods, which were not enough in such a competitive market.

Emily knew she needed to modernize her approach and attract more clients, but she wasn’t

sure where to start. That’s when she reached out to us for help.

Our Approach: Facebook Advertising Campaigns

We understood that Emily’s success depended on reaching the right audience through

effective Facebook ads. Here’s how we helped her achieve that:

✅ Precise Targeting

Based on market analysis, we created well-defined target audiences, including potential

buyers and sellers in Austin. By using Facebook’s advanced targeting options, we ensured

her ads reached people genuinely interested in real estate.

✅ Lead Generation Campaign

We launched an ad campaign focused on collecting contact information from people

interested in buying or selling a property. We used Facebook Lead Ads, allowing users to

submit their details directly within the platform without having to visit an external website.

✅ Testing Multiple Ad Creatives

We designed and tested multiple versions of the ads, from professional property photos to

short video tips for buyers and sellers. By analyzing performance data, we focused the

budget on the most effective creatives.

✅ Retargeting Engaged Users

We ran retargeting ads for users who had previously visited Emily’s website or interacted

with her social media posts. This approach helped re-engage potential clients and increase

conversion rates.

✅ Optimizing Budget and Performance

We continuously monitored the campaigns using Facebook Ads Manager, analyzing key

performance indicators. This allowed us to dynamically adjust the budget and strategy to

maximize results.

Results: Facebook Ads Transformed Emily’s Business

Within 90 days of launching the campaign, Emily achieved impressive results:

✅ 30% more property listings – More homeowners chose Emily to sell their properties.

✅ 40% increase in website traffic – More potential clients visited her website to explore her

services.

✅ Higher engagement on social media – Her Instagram following grew by 150%, and her

posts reached a much wider audience.

Key Takeaways

Emily’s story highlights the power of well-executed Facebook ad campaigns. Precise

targeting, creative testing, and continuous optimization allowed her to connect with the

right clients and significantly boost her sales.

If you’re looking to leverage Facebook ads to grow your business, contact us. We’ll help you

create a strategy that delivers real results!